The company creates its colors from tomatoes, resulting in certified kosher and halal, vegetarian friendly, non-GMO colors including SteadfastScarlet and ConstantCrimson, according to GNT, too, is seeing demand for “luminous” red colors, according to O’Brien, who notes: “We have two new, uniquely warm hues sourced from red potatoes that meet the global demand for stable, plant-based reds.
Therefore, red is for example a perfect match for sports and energy drinks where consumers expect to get power, energy, and excitement from the drink they consume.”Īlso working with vibrant reds (and pinks, oranges, and yellows): Lycored. Imagine trying to celebrate Valentine’s Day, the 4 th of July, or Christmas without red-it’s impossible.”Ī few ideal applications for the color, according to Fonteijn: “Consumer-behavior studies found the link between red coloring in beverages and feelings of stimulation and excitement. This is because red is the basis of so many seasonal activities that are celebrated with food. If you consider any major application, be it confectionary, bakery or beverages to name a few, they will also need the color red.
“Red is essentially a color you can’t live without, not only because of its association with love, intimacy, and warmth but because it’s almost impossible to do anything without it. What will it be in 2022? “At Oterra it’s got to be red,” Fonteijn shared. With the wealth of colors available in the food industry, there is always going to be a “hot” color that is trending, says Rene Fonteijn, Industry Business Manager, Oterra. Rich and stable colors are necessary for the rainbow cakes, black burger buns and tie dye smoothies that take social media by storm and prompt purchases.” Product developers are expanding their creativity with unexpected creations in vivid shades, like lavender spirulina lattes, golden milk with turmeric, and orange icing colored by carotenoids. Also, consumers want to be surprised and delighted by foods and beverages, and naturally sourced colors help bring fun to formulations. Research shows that 78% of global consumers associate vitamin C with ‘immune-boosting ingredients.’ So, fruits that are sources of vitamin C are increasingly popular, from orange and grapefruit to açai and acerola, as are their corresponding colors: bright oranges, reds, and yellows. Zhou suggests that vibrant colors also appeal to function and fun: “Consumers’ heightened focus on immune support because of the global pandemic is driving demand for immunity signaling flavors and colors. Our experts are always researching the chemistry behind natural colors in order to O’Brien seconds that: “A critical factor driving innovation for our R&D teams is the desire to create bright, vibrant colors that are visually intriguing and exciting. You’re going to see vegetable-forward dishes as well as sauces and desserts that have deeply saturated colors.” “The trending colors in food are vibrant, from rich reds and oranges to deep greens. The modern shopper is more concerned than ever about their well-being, and our natural, plant-based colors align with their motivation to optimize their health by selecting products containing non-GMO, vegan, and traceable raw ingredients that are familiar to them.”Ĭonsumers also want vibrant colors, according to Jill Houk, Corporate R&D Chef at Olam Spices, part of Olam Food Ingredients. Consumers want eye-catching colors made from natural sources for all types of applications, including beverages, confections, and dairy products. “These are universally appealing trends that will only grow more popular in the future. “At GNT, we know that today’s savvy consumer not only demands exciting colors, but that they’re also looking for shades containing familiar ingredients processed using relatable methods they would use in their own home kitchens,” says Jeannette O’Brien, Vice President, GNT. Right alongside “clean” comes the desire for natural and familiar.
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In the U.S., 69% of consumers found clean-label products appealing when described as ‘natural, free from artificial ingredients, and containing real ingredients.’” “Many consumers perceive natural flavors and colors to be healthier and more environmentally friendly than synthetic offerings. “The clean-label trend is driving demand for more products made with flavors and colors from natural sources,” says Jennifer Zhou, Seniorĭirector of Product Marketing, North America, ADM. So, then, what are consumers looking for? WholeFoods asked industry experts, who listed the following trends: People eat with their eyes first-and no matter how healthy (or pretty) something is, if it doesn’t taste good, people won’t go back for seconds.
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